Web design

Web Design Standards

Even digital marketers don’t think about design standards a lot. However, for web designers and web app development, that is highly imperative. Standard website conventions are best practices and standards a professional should follow for exceptional service. Web designers and developers must follow a particular set of rules for more usability and clarity.

What is standard, really? To address this inquiry, here is a list of 10 web design standards.

1.Social Media Icons in the Footer

72 percent of websites have social media icons at its footer. This is a standard web design element. 26 percent have social media icons at the header.

Clicking any of those icons at the footer redirects the visitor to the social profile. Therefore, this design can cost you web traffic, with hurt results, and high bounce rates.

Our recommendation? Add the social media icons at the footer. This is necessary to further decrease visual prominence. The version with full color may appear after the reader moves the cursor over that specific icon.


2.Responsive Design

68 percent – utilizing responsive, mobile-friendly web designs. This gives visitors smooth browsing experiences, regardless of the device they are using.

3.The Logo is Positioned at the Top Left

100 percent – all have a clickable logo at the upper left corner of each page.

4.The Contact Button at the Top Right

44 percent – have the contact link or button at the top right corner of each page. This is a common placement and is often considered at various best practices. However, it can’t be regarded as a standard.

5.The Main Navigation Located Across the Top

88 percent – have the main navigation at the header, near the top of each page. This makes the horizontal top navigation a standard on web design.

6.Home Page Slideshow

32 percent – have slideshows or carousels at their home pages. It includes a moving series of messages and images.

Orbit designers are looking through this trend carefully, since more and more websites are favoring static featured images, instead of a series of rotating images.

7.Value Proposition High Up on the Home Page

80 percent – display explicit value propositions at the highest part of the home page. Most websites explain their propositions “above the fold.” The remaining percentage, however, didn’t communicate any clear value at all.

8.The Call to Action High Up on the Home Page

78 percent – include visually prominent call-to-action statements and buttons.

9.Search Feature Located at the Header

54 percent – contains a search feature at the header. Around half of the marketing websites don’t have a search feature. Nothing displays globally on each page either as a search box, link or icon. This is not surprising, though. Search tools are not really crucial, unless the platform has a big amount of content.

10.Signup Box in the Footer

24 percent – allow website visitors to subscribe, and sign up to updates through the option at the footer. This is the usual location to get email addresses, though not yet a standard or convention. What are the most common footer contents? Legal, privacy, copywrite, contact links and site map.

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